I’m a Creative Director

with brand + strategy at the heart of everything I do.

Nice to meet you!

I am a passionate and respected creative manager blending the art and science of strategic marketing to grow brands and businesses. I have seven years of experience in brand development and marketing campaign execution and over four years managing high-performance creative teams. I have had the incredible opportunity to be involved in award-winning projects with high-integrity companies who commit to making the world a better place. I genuinely enjoy strategically solving complex business problems and fostering an environment where everyone can do their best work.

Work Experience

Rebalance | 2023-Present
Creative Director | In-House
I lead the creative team at a wealth management firm dedicated to teaching investment and financial literacy to people of all incomes and ages across America.

  • Successfully leveraged expertise in branding, marketing, and visual communication to elevate the firm’s presence in a competitive industry. 

    Conceptualized and executed innovative marketing strategies that resonate with high-net-worth clients, ensuring the brand message is both compelling and cohesive across all platforms. 

    Curated and lead strong cross-functional teams to deliver sophisticated design solutions, impactful advertising campaigns, and engaging digital content that enhance client experiences and drive business growth.

The Yay Company | 2022-2023
Senior Marketing Manager, Growth | In-House
I worked as a co-lead of marketing for Yay, a company that serves healthy fresh made meals to over 200 schools and 60,000+ students daily. I manage a team that has improved capture and registration rate of our service by 5% YoY, and increased brand awareness across new and existing markets, improving the rate of MQLs in our sales pipeline.

  • Owner of our brand and design system of the company, creating the visual language internally and externally.

  • Responsible for the staffing, training, and strategic planning for the marketing team at Yay.

  • Developed and executed a new comprehensive product and sales strategy, resulting in the sales team acquiring 60+ schools in one year for our new product.

Airadigm Solutions | 2020-2022
Marketing Manager | In-House
As a manager, I was responsible for building the marketing team at Airadigm Solutions, a national construction company that works in over 30 states across multiple contracts. My focus was brand development, executing marketing campaigns and optimizing the sales pipeline.

  • Responsible for optimizing our sales pipeline, resulting in a comprehensive CRM system that resulted in a 20% increase in the conversion rate of leads and improved overall sales efficiency by 30%, contributing to revenue growth of $1M within the first year.

  • Owner of the company brands and brand umbrella, with the development of a website redesign and content strategy, resulting in a 30% increase in organic traffic.

Studio Republic | 2019-2020
Art Director | Agency
I was a part of a design team that shared leadership responsibilities throughout different client projects. Handled over 20 different accounts and projects, executing campaigns, brand updates, and website designs for various industries.

  • In addition to design, I implemented design protocols for all incoming projects and ran the agency’s social media.

  • Participated, ideated, and spoke in design pitches, leading to winning the studio’s largest client to date, The National Deaf Children’s Society.

Splash Car Wash | 2017-2019
Designer | In-House

Print Graphic | 2016-2017
Designer | Agency

  • Kingston University | Masters Design Communication | 2019

    Southern New Hampshire University | Bachelors Digital Communication | 2016

  • The Drum Awards | Non-for-Profit Charity, Integrated Marketing Campaign

    Third Sector Awards | Fundraising Campaign BIMA 10 Award

    Sport Industry Awards | Campaign of the Year

    Leader Sports Awards | Community Category

  • I love practicing my Spanish, swimming and finding every live music bar in New York City. Let’s talk music + art.