Adidas

Breaking barriers for women in sport

The project Breaking Barriers was a response to the challenges women face while participating in sport throughout Europe. Adidas is committed to pushing boundaries and breaking barriers to help level the playing field for women in sport. I built out a strategy and planning for the initial campaign that is now going on its third year. The work was featured during their conference held in France in May 2022, with an interactive booth and activations.

Work completed

Creative Strategy

Art Direction

Graphic Design

Motion Graphics

Previous
Previous

Yay

Next
Next

The 2.6 Challenge