I was hired by Yay as Brand Manager with a heavy focus on creative. Throughout the last two years, I developed the full look/tone/feel and branding based on a comprehensive analysis of our competitors and market. I then designed, developed, and produced all marketing collateral for both our B2B and B2C clients to strengthen the success of our sales cycle and increase school registration YoY. This included the website, brochures, trade show materials, social media, and the development of numerous brand campaigns. As we expanded I transitioned our brand into a larger umbrella system to better communicate our services. I organized and produced photo shoots and videos for both our B2B and B2C audiences. I currently work for Yay as Senior Growth Marketing Manager, helping improve our brand awareness as we grow across the US.